State of the Art Cinema exhibition (Film)
Residing at The Strand Gallery, the STATE OF THE ART CINEMA exhibition includes nearly 100 posters, images and photographs – giving a snapshot of British and international films for release in UK cinemas in 2015/16. FDA has also commissioned a unique LEGO® model of a cinema which took 150 man hours to complete and comprises 25,000 LEGO® bricks.
This FREE exhibition is open to the public each weekday until 28 August 2015.
FDA Chief Executive, Mark Batey, said: “We’re thrilled that the new LEGO® model makes such a brilliant centre-piece of this summer’s exhibition, which celebrates all the fun of the cinema as well as highlighting the vital role of creativity and design in connecting films with audiences.”
The exhibition comprises seven sections: Family releases; Coming of Age stories; Action & Adventure; Comedy; Biographies & Documentaries; Thrills & Suspense; and a large section called Britain on Screen containing images from both UK films and international movies that were made in the UK, a global filmmaking hub. Visitors will find one or two iconic classic images among the display too.
STATE OF THE ART CINEMA 2015 is now in its second of two central London residencies this summer. Having previously run at The Coningsby Gallery, this enlarged version is at The Strand Gallery between Tuesday 11 and Friday 28 August.
The exhibition is taking place at the heart of FDA’s celebrations marking the centenary of UK film distribution. Exactly 100 years ago, feature-length films were emerging as a storytelling medium in their own right, two decades after the invention of the cinématographe machine. It was in December 1915 that the fledgling yet ambitious enterprises dedicated to supplying and promoting filmed entertainment founded their UK trade association (now FDA).
For further information on the autumn 2015 release schedule, please visit www.launchingfilms.com.
Notes
• STATE OF THE ART CINEMA is an interactive exhibition offering a snapshot of contemporary film poster design and photography from the UK and around the world. It showcases the skills of graphic designers and typographers and their use of symbols and illustrations, as well as on-set and portrait photographers – all aimed at distilling the essence of a film, its storyline, setting and characters, into a single, coherent, compelling image or montage.
• STATE OF THE ART CINEMA is free of charge to visit. It is currently showing at The Strand Gallery, 32 John Adam Street, London WC2N 6BP. Free colouring/activity sheets for children will be available throughout.
• Established in 1915, FDA celebrates the UK film distribution sector’s centenary year in 2015. Today distribution remains the lynchpin and locomotive of the entire film business – films only come to life when they are actually experienced and shared by public audiences. Discover more about how films and audiences connect at FDA’s dedicated website, www.launchingfilms.info.
• Films released by FDA’s 32 member companies generate 99% of UK cinema admissions. FDA’s President is Lord Puttnam of Queensgate CBE. Copies of the 120-page FDA Yearbook 2015 are available free on request, subject to availability.
